President Joe Biden’s communications team is reportedly so desperate as the president’s approval rating is in a free-fall, that they are looking to adopt a “new communications strategy” to fix their public image crisis.
According a report from NBC, the new strategy depends on Biden spending less time talking to Congress — at least in full view of the public — and more time speaking directly with the American people.
NBC News reports, “Biden’s reset plan, senior administration officials said, is to make his conversations with members of Congress less of a public priority and to emphasize spending more time communicating directly with Americans. The officials said that the White House will continue negotiations with Congress over Biden’s legislative priorities but that it would stop releasing details of the talks to the public.”
““There is a recognition that we need to change that dynamic,” a senior administration official said, adding that Biden has told aides and lawmakers that he intends to make the shift.”
“He’s mindful that he doesn’t want to send the message that his role is to be legislator-in-chief,” one senior official reportedly told NBC, noting that one of the goals of the new communications strategy is to put some distance on the feeling that Biden approaches the presidency as though he is still part of the Senate.
According to the report, Biden’s team all seem to agree that the president needs to spend more time addressing the public directly, but there does not appear to be a consensus yet as to what exactly that will look like — whether the American people should expect more official addresses, more informal town hall-type interviews, or more press conferences.
“The Biden Team always thinks it can solve problems with a new Comms strategy,” Fox News host Laura Ingraham mocked the plan.
Reuters national politics correspondent James Oliphant suggested the reason Biden was planning on fewer public conversations with Congress was more about doing a little CYA than about a communications “reset.”
“‘The officials said that the White House will continue negotiations with Congress over Biden’s legislative priorities but that it would stop releasing details of the talks to the public.’ ? Because he’s not getting his way?” Oliphant tweeted.
Tim Murtaugh, who served as communications director for former President Donald Trump, added his own take: “Here’s the thing with liberals. They rarely speak to anyone who disagrees with them, and so when their policies get rejected, they always conclude that it’s simply a messaging problem. ‘The people don’t like the president so we’ll just give them more!’”
Biden’s overall approval rating fell to an embarrassingly low 44% according to a recent poll, with many voters expressing frustration with the president’s priorities.
Much of the reason for voters’ sentiment came from the fact that most voters said that Biden was not paying enough attention to pocketbook issues. 58% of voters said that the Biden administration was not focusing enough on the economy as a whole, while 65% said they were not focused enough on the issue of inflation.
Moreover, respondents found that the issues Democrats are paying attention to are not the issues they care about. A plurality of voters, 39%, said that the Biden administration and the Democratic Party are focusing on issues they “don’t care about,” while another 28% of respondents said the Democrats’ priorities were things they cared “a little about.” Just 33% of voters said that they “care a lot about” the Democrats’ priority issues.
Author: Henry Doakes
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